José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. It has the highest sales of any tequila brand in the world. It has a bright gold color, with hints of freshly ground peppercorn, a sweetness, and a pleasant aroma. It has the subtle flavorings of agave, hints of oak and of vanilla, which gives it its well-balanced, short and smooth finish.